Car Shows

Lamborghini Urus Officially Revealed in Beijing

-Scott Villeneuve

Well, it’s official, the Lamborghini Urus has been debuted.  Lamborghini has given the world its “family car” for those who want a Lamborghini with everyday practicality.  The Urus uses the same all wheel drive system Lamborghini uses in its current supercars, and the engine is looking to churn out around 600 horsepower.  Also, the Urus is designed with lightness in mind, stating that the Urus “will be considerably lighter than its competitors.”  I don’t know about you, but the list of competitors seems rather slim.  As a matter of fact, I can’t think of an SUV other than the new G65, that could come close to this potential price point.

Lamborghini has centered much of the design on everyday practicality.  Sure the all wheel drive, and low CO2 emissions is a nice touch, but the interior is where the Urus really steps up its game (if it needed to do so).  

Lamborghini describes the interior as if you’re wearing a perfectly made-to-measure suit.  The majority of the interior is made out of carbon fiber reinforced polymer.  The paddles behind the wheel are used for the dual-clutch transmission, and the center screen is touch-operated.  The touch screen incorporates the navigation, entertainment, and climate control.  The rear seat gets a touchscreen as well.

Well, there you have it…Lamborghini is officially back to the SUV market with this Urus concept.  I personally think it looks great, and I think there will be a market for it, albeit a rather small one.

2 replies »

  1. The interior looks great except for one thing; I just simply cannot figure out why they decided to use granite countertop for the interior of the car, nor can I see why they had to use so much of it. I think the car would look much better with a leather wrapped seat and less Formica everywhere.

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